interconnectivity

I have spent several hours the past few days "practicing what I preach".  I am currently teaching a college class called Record Label Administration, wherein I oversee the operation of a non-profit record label, doing real live things, and gently guiding the students into the morass that is the music industry.  One principal tenet that I have been espousing for at least the past half-decade is the importance of making yourself (brand, company, what have you) into a three dimensional atomic molecule on the internet.  Ergo, once you have a starting point (web, blog, social networking site, etc.) that you use most frequently, success in the internet age will demand that you expand your reach.  This is not to say that merely linking to as many sites and feeds as possible will guarantee success, but not doing so will guarantee failure.  Here is the rub.  Rather than linear expansion, which is easy to conceive, the further the reach the more customers I will have, you must use connective expansion.  All things must point back to one another.  It is no use to try every website, widget, app or other product for marketing, but only those that create circular, connective expansion.

All internet marketing science aside, I am making a concerted effort to discover and use this theory in practice.  Once site I am particularly fond of is Spotify.  It is my intent to create and share a new spotify playlist each week with a personal take on the collection of tunes.  Not only does this reinforce the above theory, but it sounds fun.